In the late 1960s, the Cilurzos planted the first commercial vineyard in the Temecula Valley, marking the start of the wine industry in the region. This was followed by the establishment of a post office in the 1850s, when Temecula became a stop for stagecoach lines. In the late 1860s, displaced Confederates moved to Temecula, further increasing its population. In 1984, Temecula Valley was officially recognized as an American Viticultural Area (AVA).
Today, there are more than 40 wineries in the region. The Temecula Valley AVA is located in southwestern Riverside County, California. It is surrounded by Rainbow Gap and Temecula Gorge, two places located low in the mountains. In 1974, Callaway Winery (founded by Ely Callaway) marked the beginning of high-production winemaking in Temecula Valley. The Board of Supervisors also approved a special evaluation district encompassing the Temecula Valley wine region with the goal of generating revenue for promotional campaigns. The Temecula Valley Winegrowers Association is a non-profit organization dedicated to promoting quality wine and grapes in the region.
It is also responsible for preserving ordinances that allow for restaurants, accommodations and live events at wineries. Winemaking in Temecula was revived in the late 1960s with plantations carried out by Brookside Winery. The modern Temecula wine region has grown significantly since its humble beginnings. It is now home to more than 40 wineries and has become a popular tourist destination due to its unique history and culture. The region's ordinances also make it an attractive destination for visitors looking for a unique experience.