The winery sets the “suggested retail price” for its wine and many retailers require that they meet that price to sell their wine. The wineries with the highest production sell their wines through distributors, and in general, you'll find that the cost of these wines is lower on the shelves of wine stores than in the cellar. Many wine retailers will buy by volume and may offer the wines at a price lower than the winery's recommended list price. Even in high-volume wineries, many wineries only sell reserve bottles or specialty wines through their wine club or at the winery.
Total's business model consists of selling their wines directly to the winery, so they sometimes charge less for certain wines, since they have a higher margin on those wines. Wineries usually set prices on things so that distributors and retailers don't compete directly with the warehouse. So, is it cheaper to buy wine from a winery? The answer is yes and no. It depends on the type of wine you're looking for and where you're buying it from.
If you're looking for a specific type of wine, it may be cheaper to buy it directly from the winery. However, if you're looking for a more general type of wine, it may be cheaper to buy it from a retailer or distributor. When buying from a winery, it's important to remember that you may be paying more for certain types of wines due to their limited availability. Additionally, some wineries may charge more for shipping and handling fees if you purchase online.
When buying from a retailer or distributor, you may be able to find better deals on certain types of wines due to their larger selection and lower overhead costs. Additionally, some retailers may offer discounts or promotions on certain types of wines. Ultimately, it's up to you to decide which option is best for your needs. If you're looking for a specific type of wine, it may be worth it to buy directly from the winery.
However, if you're looking for a more general type of wine, it may be cheaper to buy it from a retailer or distributor.